Dynamic Solutions: Publisher Pass

59% of car buyers are influenced by reviews on independent car websites. Be relevant where it matters by using publisher context as a signal to display a different message.

  • Show messaging based on the site the ad is served. For example, if you search for a car model on a publisher site have that car show in ads displaying on the site.
  • Leverage DCM’s frequency capping and sequencing capabilities to craft an engaging story with your creative

How Publisher Pass Works

Publisher Pass utilises the Data Pass dynamic technology which works by literally passing data on the impression, using a publisher macro that is appended to the ad tag. For more information check out the help center article in the resources section below.