If a prospective buyer views a product on your site, you can serve that viewer an ad with the same product they've viewed. Advertisers can tag their pages with DoubleClick Floodlight tracking and custom variables. This tracking enables the collection and segmentation of people who have been to their site, and identify what activities have been performed.
- Get granular: use detailed custom variable information to remarket with more specific messaging. Use one dynamic creative template, rather than hundreds of non-dynamic iterations for every make and model combination.
- DoubleClick uses a single cookie space for remarketing, so there is no potential for discrepancies or data loss. Most advertisers have this tagging in place. Contact your Media Agency to check if proper tagging is in place.
Note: DoubleClick does not collect or use any Personally Identifiable Information (PII).