Build one creative template, and use DoubleClick’s geo-targeting capabilities to trigger messaging aligned with where the viewer is located. Does your competitor have a hold on a certain market? Target that location and highlight your competitive advantage: first-time customer promotions, network speed, or reliability.
Build once, run everywhere:
- Geo-targeting can be based on country, city, or postal code area
- Show the viewer’s closest brick and mortar store within a specific location
- Match the copy of your ads to the language spoken in the viewer’s country
- Layer optimization on top of a geo-targeting strategy to test out which messages perform best in a certain region