YouTube Discovery Ad

TrueView discovery ads connect your brand with consumers that choose to initiate your ad. Your ad consists of a thumbnail image from your video with an ad headline and description. While the exact size and appearance of the ad may vary depending on where it appears, TrueView discovery ads always invite people to click to watch the video. You’ll be charged only when viewers choose to watch your ad by clicking the thumbnail. The video then plays on the YouTube Watch page or on your channel page and this will increment the view count.

Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search results, the YouTube home page, or alongside other content across partner sites.